The language has to be effective, appropriate for what is being told. Imposed and elaborate styles abound, as well as verbal poverty, especially in young people.

In two seconds, all hope of nourishing the imagination with a compelling story vanishes. The abbreviated language of social networks permeates the language, which suffers from a serious illness: it is remaining in its bones. It is not (only) about expanding vocabulary, but about giving weight to what is truly important, which are verbs and nouns.