After the launch in Israel - Carrefour executives are excited: "The price will be close to the price in France" • And promise: "We will offer large stores with good quality products" With great fanfare: The French Carrefours brand launched its first 50 branches across the country last week. Economy Minister Nir Barkat and Prime Minister Benjamin Netanyahu attended the event.

It should be noted that so far the company has launched Carrefouring brand products at very low prices that stimulate competition on the shelves of private labels.