Clément Crété, 39, nurseryman in Lagresguimont-Saint-Martin, in the Somme, gave his body to the forest. Since 2005, he has co-directed, with his brother Pierre, the family business founded in 1976 by their father Antoine, 70, who passed on to them the passion for reforestation.

After often difficult years, earning ‘not a penny’, their profession has regained its letters of nobility. To hire someone, we tell them: “Come, you’re going to help us save the world!”