Closing stores: How stores can become more attractive - and what customers want. 41.5 percent would welcome retailers combining online and offline shopping experiences.
Online shoppers cite convenience (69 percent), followed by better offers (54 percent) and more flexible payment options (42 percent) as reasons. A lack of parking spaces attracts customers to city centers. More space for footpaths or cycle paths as well as green spaces and outdoor dining promote the desire to shop. The study also examined why people prefer to shop locally or order online.