Closing stores: How stores can become more attractive - and what customers want. 41.5 percent would welcome retailers combining online and offline shopping experiences.
Online shoppers cite convenience (69 percent), followed by better offers (54 percent) and more flexible payment options (42 percent) as reasons. A lack of parking spaces attracts customers to city centers. More space for footpaths or cycle paths as well as green spaces and outdoor dining promote the desire to shop. In Germany, shoppers want to be able to park their cars within a radius of up to 500 meters.