Color analysis is a discipline that examines skin, eye, and hair tones to prescribe the ideal wardrobe. It has burst onto social networks after years as a niche subject.
The phenomenon has been driven by the so-called generation Z (born between 1997 and 2012), which is the one that above all moves, consumes, and revives fashions and businesses on this social network. In Spain, according to a 2022 InSites Consulting study, 19% of SMEs had created a service based on a trend present on the platform. The list of businesses, small businesses, and professionals who have turned TikTok into a window for their business or a business in itself is long and continues to grow. Colorimetry predates the publication of The Color of Your Beauty by many years. The great pioneer of this field was the Swiss painter Johannes Itten. Social networks have given it a lot of visibility, according to Carol Brailey, an expert in the field. For example, she works with 22 color categories and not the 16 that she describes in the book. For an online colorimetry, consultants usually request photos or videos of the client with a neutral background and without wearing any makeup, in order to observe the natural colors. They then diagnose a category and recommend the shades that will highlight their features. For more information, go to colorimetria.com or follow them on Twitter @colorimetria and @teoriadel on Twitter and @colorimetry.com on Twitter and @Colorimetria on Instagram. For confidential support, call the Samaritans on 08457 90 90 90 90, visit a local Samaritans branch or click here for details. For support in the U.S., call the National Suicide Prevention Lifeline on 1-800-273-8255.