Teens who become Internet personalities and gain millions of fans are forcing their bewildered parents to adapt to the strange new world of online fame. As social media allows children to gain all the fame possible without their parents approving of it – or even knowing about it – moms and dads are faced with obsessive fans, shady managers, loss of privacy, bullying at school, and wealth management.

Many parents are initially unaware of their children's popularity until fans start picking on them in the street or big brands knock on their doors to cast their offspring.