Coop launches new lines for dog and cat nutrition - Lifestyle. Over 200 products, including proteins from insect flours.
Coop continues the brand revolution, which launched in 2022, is about to reach completion. In 2023 the Coop product had a turnover of around 60 million euros and the Pet Food share was around 30%. In one line there is also the word superfood with the presence of spirulina, pomegranate or blueberry. The products were developed with the support of the University of Milan.