Gonzalo Aguiar Gadea (46) was known for being the owner of La Maison, a luxurious and famous property in Punta del Este. He was also in charge of Boreal, a company dedicated to medicinal cannabis in Uruguay.

In 2020, the president of Uruguay, Luis Lacalle Pou, inaugurated a 5,000-square-meter industrial plant in the Uruguayan department of Salto that Boreal was going to use for the production and processing of medical marijuana.