Cristal Beer in Star Wars: the story behind the advertising campaign that went viral. The idea was to match the original scene as much as possible, taking care not to ever intervene in the film.
At that time also the commotion was such that the decision even reached the ears of George Lucas. Today thousands of people around the world took it up, including Elon Musk. It is a source of pride for any Chilean that the advertising of a Chilean brand gives so much to talk about.