Deceptively real: scam when booking travel via Booking.com. Fake emails from actually reputable companies that ask their recipients to provide personal information are popular.

It is not always clear to the recipient whether it is actually a real request - and fraudsters are getting better and better at making the emails deceptively genuine. Consumers should take close look at the email address and avoid clicking on any links. However, you should be particularly skeptical if you are asked for account or credit card details.