The Frenchwoman, CEO of Dior, which launched the LVMH Prize in 2013, looks back on ten years of a competition that has seen talent and trends emerge in a fashion inustria more powerful than ever. "It has never been a recruitment operation for the group's brands! And our greatest satisfaction is to see the finalists of previous editions grow, whether they are independent or in brands other than ours," she says.

"Like Marine Serre, Grand Prix in 2017, who had made very few collections and who, in the process, was a deserved success"