In times of war, businesses are measured by their ability to adapt their marketing strategy to the changing landscape. Guy Elder presents a simple 4-step model to help you get re-motivated and get your business back on track.
Research and getting to know your target audience (?Who), creating relevant content for the marketing channels (?What), building the points of contact with the new customers (?Where) and finally, learning and improvement ( optimization) of your strategy. In the video: Roy Cohen, president of Lahav - the Chamber of Self-Employed in Israel, in an interview for the show Walla We Solved with Advice for the Self-employeded in a War Crisis.