Digital fatigue has led to the decline in the growth of online sales. Analysts say the physical store is experiencing a golden age, while luxury multi-brand online stores are suffering a post-pandemic decline.

The obsession with optimized user experience has contributed to digital fatigue reaching luxury as well. Capturing the buyer's attention has become complicated, especially if they are expected to spend significant amounts of money. The introduction of new consumer habits, which make luxury items an investment, has also led to other variables in the purchasing equation.