Disinformation war on social network X profitable for influencers. Some users share offensive content or false information in order to increase interactions with their content and thus earn money via an advertising revenue program.
Since the takeover of the former Twitter by Elon Musk in 2022, the platform has reactivated thousands of accounts that had been suspended and introduced a paid verification system which fuels conspiracy theories. To be eligible to be part of X's ad revenue program, users must pay eight dollars per month for a premium account and have at least 500 subscribers. The network has experienced a deluge of false information on the conflict between Israel and Hamas.