Dove is the first beauty brand that clearly and unequivocally commits not to incorporate artificial intelligence in its advertising. 90% of digital content is expected to be produced by artificial intelligence by 2025.
As time goes by, virtual characters will look more and more real. The challenge for companies is to think how to produce a new type of dialogue with the audience, says Natalie Zahar/Sally Ben Ari, author of the book "Artificial Beauty: The Future of the Beauty Industry" (Penguin Books, £16.99, available from Amazon.com, www.penguin.com/artificial-beauty-ebooks/Artificial-Beauty-The-Future-of-the- Beauty-Industry.html). The book is also published by Penguin Books, priced £15.99; p&p is £12.99. For confidential support call the Samaritans on 08457 90 90 90, visit a local Samaritans branch or see www.samaritans.org.