As of July 1, 2024, the costs for cable television can no longer be billed as additional costs. Vodafone must win as many former compulsory users of cable TV as possible for new contracts.
In most cases, the company has no direct contact with customers; billing is handled by the property management company. The provider advertises its TV offering on television and on posters - and points out that customers have to take action themselves. In previous attempts, between 35 and 65 percent of households were able to be won over as customers for individual contracts.