Marina Abramović has launched a line of beauty products in collaboration with Dr. Nonna Brenner.
The 77-year-old artist says that we live surrounded by so many screens that our souls seek simplicity. True longevity, according to her, is not in technological devices, but in the knowledge of our ancestral past. The first launch includes facial lotion, cleanser, exfoliant or a kind of natural serum. It is not entirely clear whether it is a performance, a serious business or neither of the two.