EU Vice-President Věra Jourová sees defending freedom of expression as the EU's task. The signatories "should introduce technologies to recognize AI content and clearly label it for users," she said.
Content created by an AI like ChatGPT should be flagged, she added. The code is voluntary, it is intended to be implemented under the DSA (Digital Services Act; Editor's note). The DSA requires very large online platforms such as Twitter to assess and mitigate systemic risks, including disinformation.