The phenomenon of dupe destinations, more affordable and sometimes closer, is flooding social networks. On TikTok, 41.1 million publications are brought together under the hashtag #Travel (993,400 under its French equivalent, #Voyage) In 2024, more than a third of French travelers have booked a dupe destination because it would be less crowded (48%) and more unusual (40%).

Listen to our PODCAST - In France and abroad, where to travel in 2024?