Facebook is moving birthday notifications to the search bar. Users can now see who in their network has a birthday and send congratulations directly from there.
From now on, content can be shared exclusively for top fans on Facebook. It remains to be seen how this innovation will be received by users and whether other social networks will introduce similar functions. With this development, Facebook sets a new standard for user interactions and shows once again how important it is to listen to users' wants and needs in order to survive in the market.