Manufacturers are now paying the price for skyrocketing consumer goods prices. Manufacturers like Henkel have lost massive amounts of customer loyalty due to global price increases of 12.4 percent in 2023.
People especially from socially disadvantaged backgrounds are struggling with consumer prices that have been rising for years. For consumers, however, this does not mean that they can look forward to lower amounts on their shopping vouchers. Rather, consumers turn to own brands to cushion the increased prices. The situation is similar with customer trust. They accuse them of making profits from high inflation.