Network influencers have found their way into almost every home in Israel. Many of the stars of the network operate alone, but many have made their family part of the business.
Advertisers see this as a force multiplier, and build dedicated campaigns suitable for the family members together. "A family business is not an easy thing in any field, the boundaries blur and the problems from the working day "carry on" at home," says Liran Lieberman, from Humanz. The success of the creators rests Mainly on their authenticity, to what extent the content they upload reflects their personal lives.