Peso Pluma is the latest great phenomenon in Latin music. The 24-year-old will win his first Grammy on February 4 in Los Angeles.

He has been accused of advocating drug culture in his lyrics. “I depend on the Guzmán… Two guns and a SCAR,” he sings in 'Gavilán II', from his latest album, and which has some verses censored by Spotify. He had to cancel six concerts in October in Mexico due to being threatened by the Jalisco Nueva Generación cartel.