Figures from September confirmed the collapse in costume sales in recent years. The fault, it is certain, is a dilution of dress codes into a ‘great ordinary’ The fault also lies with the professionals who decided a long time ago that street clothing was too expensive to manufacture.

Italian quality wool is worth its price, just like shaping in a workshop with specific skills. Presentation on a hanger is cumbersome. And the seller must know at least how to hold pins. In this great slump, specialists who have always wanted to create beauty are doing better.