Fimi, Sanremo appeals to young people and drives the record market. Streaming listeners of the songs competing at the last festival exceeded one billion plays for the first time.
"The future? It's like having Verstappen driving a Formula 1 car: who wouldn't want to keep him?" says the CEO of Fimi, Enzo Mazza. "Strong investments" made by the record companies on the songs and artists competing have a positive impact on various economic segments linked to the Festival, from TV to hospitality.