For a product made in Italy, Italians are willing to pay even 20% more. Food (78%) and fashion (69%) dominate the ranking of the sectors most associated with Made in Italy.
Marche residents willing to spend 17% more, slightly below the national average. 85% of those interviewed said that the product must be created by an Italian company in which the entire production process takes place in Italy and is made in the Marche region. It was discussed this afternoon in Ancona in the roadshow "Tradition and innovation Made inItaly - The protagonists tell their story"