Ten years after the launch of the iPad, will the Apple Watch market take off the connected watches and bracelets market? “Users around the world love it because it helps them stay connected, be more active throughout the day, and better manage their health,” says Jeff Williams, director of Heuer at Apple. At TAG Heuer, watches are dedicated to golfers, but has not succeeded in converting the product into a luxury item (goodbye gold versions of the early days of the smartphone)