Franchisees must invest 200% in their market research. Using photos and Google Street View, the brand can select and give initial validation of certain locations.
Ewigo, a brand for the purchase and sale of used vehicles, targets so-called “number 1 bis” locations, that is to say close but set back from busy roads. Some landlords still sometimes ask for guarantees of 12 months' rent. This is unacceptable for a franchise launch. Even if the franchisor helps you find your location and negotiate the lease, it is the franchisee who will bear the consequences.