From diet culture to the curse of skincare. “Facial care” routines run the risk of becoming synonymous with illness.
Millions of young people join their rituals believing that it is a way to take care of themselves, but the latest bodily tyranny falls upon them. The hashtag #SephoraKids has accumulated 400 million views on TikTok and shows girls prescribing cosmetics as if they were toys. It is possible that a teenager can eat when she is hungry without guilt, but she will have to adapt her face to the ideal that she has of herself.