From Kubrick to EM Foster or Cindy Sherman: why fashion has been filled with winks for 'culturalists' As a consequence of the atomization caused by social networks, but also of the increasingly selective tastes of new generations, the cultural references in the collections are increasingly specialized. We must recognize aesthetic-cultural references that directly appeal to such inclinations in the brands' narratives.
The crux of the matter is to press the specific key that clicks on the psychological mechanism of response to the product, collection or mere image to be marketed.