From Star Academy fans to angry farmers, how Facebook groups became 'the new town square' Launched in 2017, these thematic groups allow users of the social network to meet and exchange easily. They have also become spaces for organizing social movements.

“Facebook groups are a bit like the new village square, or the local café that has closed,” says Fabrice Epelboin, teacher specializing in social media and entrepreneur. A space for the struggle of yellow vests against farmers, this wacky discussion tool has evolved into a space for struggle specific to Facebook.