Misleading images, videos and audio are proliferating as a result of the rise and misuse of these tools. Almost daily we encounter AI deepfakes representing anyone from Taylor Swift to Donald Trump.

It is increasingly difficult to distinguish what is real from what is not. Microsoft has developed an authentication tool that can analyze an image to give a confidence score about whether it has been manipulated. But some researchers do not want to alert the public because they don't want to give bad actors an advantage.