From the Stanley Cup to samba shoes: how do brands become trendy and why do they go out of style? - Walla! Marketing and digital. Michelle Wills, senior strategist, article writer and lecturer who will participate in the Branding Conference 2024, analyzes how brands become a cultural phenomenon and what happens when the audience is simply fed up? The Stanley cup and the Samba shoes.
What made them a trend and when did it become too much?/Michelle Wales Do I really want the Stanley cup, or do I just want it because everyone else wants it?