64% of Europeans plan to turn “towards an increasingly plant-based diet, with more fruits, vegetables and cereals’ In France, this desire has even increased by seven points - today at 59% - compared to the 2022 Interfel/Ifop survey. For 65% of French people, price is the main obstacle, compared to 49% of Dutch people.
Among the most popular products on the continent are apples and pears, which represent a consumption of 18.4 kg per year per person.