Nearly seven out of ten adults need one and forms of myopia are increasing. Brunello Cucinelli sees the fruition of a project that has been close to his heart for almost ten years.

“Creating glasses means dressing not only the face but also the eyes. Along with a smile, the eyes are the first thing you notice about someone. The look doesn't cheat. It says a lot about the mood,” says the Italian fashion designer, who is a newcomer to the big leagues of optics.