Google changes web search to penalize AI abuse - Future Tech. Google will begin penalizing AI-generated content created solely to rank high in its search results.
It's a change that could have a knock-on effect on the quality of what people view online. The changes, in force by March, will concern three types of content, or "abuse", as Google calls them, including those whose purpose is the exploitation of artificial intelligence tools to create click-bait news. The other two are abuse of site reputation and abuse of expired web domains.