Many feel judged by their loved ones for mourning the death of their dogs or cats. Demand for support and containment services has increased since the start of the pandemic.

Dogs and cats, the most popular pets in the United States, have a much shorter half-life than humans. About 62% of Americans have a pet, according to a 2023 Pew Research Center study, and an ASPCA survey found that nearly 1 in 5 American households had adopted a dog or cat between March 2020 and May 2020.