Herbalife, a global company that has been engaged in the distribution of nutritional supplements for over two decades, is rebranding. The current brand language expresses the company's singular purpose - to help people live their best lives.
Herbalife operates on the basis of a direct marketing model, based on independent distributors to sell products and recruit new members. This MLM structure has been the subject of debate, with criticism that it borders on a pyramid scheme, while proponents emphasize the entrepreneurial opportunities it provides.