How advertising is redefining paid streaming. Amazon is the latest to incorporate ads into its video platform, a trend that is confirmed as the present and future of the sector.
Warner Bros. Discovery is already following that path with Max, the service that will arrive in Spain in spring as an evolution of HBO Max. In February it will do so in Latin America with three versions: basic plan with ads, standard plan and platinum plan. All this could once again change the rules of the streaming game.