Fake out of Home (FOOH) is the strongest trend in marketing in 2024, says Marketing expert Natalie Zahar. FOOH campaigns look authentic but are actually created in 3D in a digital studio.
The videos seem authentic and random, people immediately pass them on and they go viral. Maybelline's mascara brushes the London Underground's eyelashes is one of the most famous and talked about of the year. When the Eiffel Tower caught fire, photos of the tower flooded with surfers and the tower's official website was not updated.