Nivea was the third most popular cosmetic company on TikTok in 2023. The company has managed to make its products transversal and fascinate an audience of different ages.

A 92-year-old woman, who looks 40 years younger, swears that her secret is Nivea cream. The German brand assures that the eye contour is the “most delicate skin on the face, ten times thinner than the rest of the face” and that “its moisturizing film is very thin”