The Row has been characterized by an attitude that could be described as ostentatiously discreet. The Olsens created a brand without a visible logo, which avoids any obvious promotion, and has a limited presence on social networks.
Half of the employees, including several design directors, are said to have been laid off in 2020. The Margaux model bag is the most desired product in the market, with a year-on-year increase in searches of 198%. This tells us that something must be changing at The Row's New York offices.