An omnichannel marketing strategy strives to provide users with a continuous, consistent and uniform customer experience, with high customization. Harvard found that a mere 5% improvement in loyalty increases the company's revenue by 25% to 95%.
Multi-channel marketing is critical today as customers use multiple channels to make a purchase decision, such as social networks, emails, apps, physical stores and online stores. Data analytics technologies must be constantly leveraged to generate up-to-date insights on consumer behaviors, the performance of various channels, and the effectiveness of campaigns, says Einat Binyamini, CEO of Israeli branch of Concentrix+Webhelp. The proven knowledge and tools for an effective strategy are available to any company today that can apply them wisely, says BinyAmini. The author is also the founder and CEO of the Israeli branch. of the international customer experience giant Concentrix+. For confidential support on suicide matters call the Samaritans on 08457 90 90 90, visit a local Samaritans branch or click here for details.