Hundreds of thousands inspired: Princess Kate's cancer video "will save lives", says Professor Peter Johnson, NHS England’s clinical lead for cancer. Macmillan Cancer Support, the UK's largest cancer charity, with increased hits on the homepage.

“By sharing her message, the Princess of Wales has raised awareness and will help encourage others who have concerns to visit their GP and seek support,” says chief executive Gemma Peters. ‘To everyone affected by this disease in whatever form, please do not lose faith and hope. You are not alone,’ she emphasizes at the end of her video.