Ice cream sales on the rise at the start of the year, after a lackluster 2023 season. Some 24.4 million households purchased ice cream in 2023, a number almost frozen over a year but up 600,000 compared to 2021.
Volumes are up 7.1% over two years, notes Nielsen. To attract customers, “innovation’ remains “the heart of our strategy”, noted Sylvie Galliaerde, president of the professional association.