Ikea Germany is adding more and more plant-based dishes to its range. Food manager Tanja Schramm explains how the change is being received by customers.
In January there are four out of six dishes; over the year we reach 40 percent of the main courses. Ikea Germany's food share of sales is 4.5 percent – 267 million euros in the last financial year. By 2025, there will almost be only non-vegetable products, including Köttbullar.