In its Gironde factory, Michelin wants to make tires from agricultural waste, a world first. The group has already approved a tire made from 45% sustainable materials, which should inspire its new ranges from 2025.
Michelin is banking on the recycling of black from tires, thanks to a joint company in Sweden with the Enviro group. To replace silica, which is now considered waste until now, the group is betting on “rice husk” and “that for PET bottles”