In Lombardy, average spending by non-EU tourists is highest in Italy - Lombardy. Exceeds 1100 euros, shopping accounts for 20.2% (ANSA) In 2023 in Lombardy there were 19 million tourist presences and 51 million overnight stays, with a growth of around 17% compared to 2019.
65% of our visitors are made up of international guests, mainly attracted by our lakes and shopping cities. The driving force of international tourism is linked to the return of Asians, the first non- EU continent in terms of presences.