In Nice, Christian Estrosi opposes a Shein pop-up store. The “fast-fashion” brand was to be set up for three days in a private hall in the city center.
At the request of the mayor, the manager decided to cancel this event. Shein only sells online and targets a young clientele, very present on social networks, through influencers or events such as pop- up stores. In March, the National Assembly adopted a bill to make fast fashion less attractive.